A. M. Inspired by a creative evolution of coffee, Nestlé and its NESCAFÉ brand proudly presented the first and only cold-brewed instant coffee available in El Salvador, an innovation designed for coffee lovers who seek convenience, freshness, and flavor in every sip, regardless of the time or place.
Carefully crafted to meet the needs of consumers following new coffee consumption trends, NESCAFÉ ICE is specially designed to dissolve easily in cold water or milk, offering a refreshing and versatile experience.
We know that more than 80% of salvadorans consider coffee an essential beverage in their daily lives, and with the launch of NESCAFÉ ICE, we want them to discover how easy it is to enjoy a good cold-brewed coffee, with the quality and flavor standards that only NESCAFÉ can provide”, said Susanne Cochez, Regional Category Director for Coffee at Nestlé Central America.
Made with selected beans and an exclusive roasting process that allows for cold dissolution, NESCAFÉ ICE becomes the perfect option for those seeking new ways to enjoy coffee. Specially designed to be consumed with cold water or milk, its preparation is quick, simple, and designed to accompany consumers in their daily lives.
With the launch of NESCAFÉ ICE, Nestlé responds to the growing demand from consumers looking for practical, delicious options adapted to their active lifestyles, without sacrificing the quality and flavor of coffee.
“Nescafé ICE arrives in El Salvador to conquer new consumption moments. We know that the cold coffee trend has gained popularity, especially among young people, who consume it outside the home as part of their social routine. Today, we offer them an innovative alternative that allows them to easily prepare it at home, adapted to their dynamic and authentic lifestyle”, said Michelle Navarrete, Coffee category manager at Nestlé El Salvador.
NESCAFÉ ICE is inspired by a generation that prioritizes authenticity, convenience, and experience. This coffee is tailored to those who are constantly on the go, value the visual, enjoy trying new combinations, and crave a beverage they identify with.
NESCAFÉ ICE is now available in El Salvador in supermarkets. Its arrival marks a new chapter for the NESCAFÉ portfolio in the region and demonstrates that, with innovation, each generation can enjoy coffee in their own way.
With the launch of NESCAFÉ ICE, Nestlé and its NESCAFÉ brand reaffirm their leadership in the instant coffee category in Central America, pioneering the introduction of a coffee with unique preparation, quality, and flavor characteristics, and becoming the perfect option to reinvent the way coffee is prepared and enjoyed at home.
