A. M. As part of the national holiday celebrations, Pollo Campestre, a 100% salvadoran and native brand from San Miguel de Allende, presents its new campaign focused on highlighting national identity, tradition, and pride, with a message that connects with families through closeness and nostalgia: “Aquí Pollo se dice Campestre”.
The campaign seeks to strengthen the emotional connection between the brand and salvadorans, especially with food. Pollo Campestre has become an essential part of the salvadoran table, where the seasoning and traditional recipes evoke memories that awaken pride and a sense of belonging.
In addition to its role in the gastronomic culture, Pollo Campestre is a driver of local economic development. By creating jobs, supporting national suppliers, and constantly innovating in the poultry industry, the brand contributes to strengthening the country’s productive fabric. In this way, the company not only serves families at the table, but also boosts the salvadoran economy and strengthens national identity as a proud brand of El Salvador.
“At Pollo Campestre, we are deeply proud to be a 100% salvadoran brand, born in San Miguel and present on the tables of thousands of families across the country. During this national holiday, we want to celebrate our roots and traditions by sharing what we do best: the authentic salvadoran flavor. Because here in El Salvador, chicken is Campestre”, said Conty Aguirre, Marketing manager at Pollo Campestre.
For the company, gastronomy is one of the main drivers of cultural identity and a reflection of the efforts of thousands of families who have dedicatedly built the authentic salvadoran flavor.
This strategy not only reinforces Pollo Campestre’s image as a local benchmark, but also represents a corporate commitment to keeping the tradition alive and consolidating its leadership in the poultry industry.
That’s why this september Pollo Campestre invites you to enjoy each of its products, thanks to the independence promotion “Cholo Fiesta” in which each talent chooses their favorite product: Ligia: Top Chicken, Lili: Super Campestre, Mireya: Ciabatta, Tin: Typical Combo, Yogui: Country Menu, Renegro: Brava Wings and Marquez: Baby Chicken. All these products are available in its 70 Pollo Campestre restaurants throughout El Salvador.
