A. M. 
Starbucks El Salvador opened its store in one of the most important icons of tourism in the country: Surf City, located in Puerto de la Libertad; a space to relax in front of the beach, work or just enjoy a pleasant moment while tasting a favorite drink. With the presence of the Minister of the Ministry of Tourism, the company reiterated its commitment to continue supporting the economic development of the country.
Starbucks El Salvador opened its store in one of the most important icons of tourism in the country: Surf City, located in Puerto de la Libertad; a space to relax in front of the beach, work or just enjoy a pleasant moment while tasting a favorite drink.
At Starbucks Surf City, customers will be immersed in an authentic seaside paradise. The décor, inspired by the sea, transforms every corner into an oasis. Upon entering the facilities, customers will be greeted with a mural of a majestic mermaid, the work of salvadoran artist Madjer Linares, the environment has unique elements such as handcrafted lights hanging from the ceiling and decorative tables also made by salvadorans that invites you to relax and enjoy a unique moment.
“We are excited to open our store in such a special place as Surf City. With this opening, we reaffirm our commitment to El Salvador and contribute to the growth of tourism in the country”, said Hector Viche, Development Director of Premium Restaurants.
The brand that promotes coffee culture is recognized for its innovative beverage offerings, the quality of its products and the personalized attention it provides to each customer. Starbucks is also a company committed to the communities where it has a presence and seeks to generate inspiration and make a difference in them. This led it to leave the decoration of the store in the hands of talented local artists and now, the operation in the hands of people who reside in the area.
“With an investment of US$1.2 million, Starbucks reaffirms its commitment to El Salvador, we are generating more than 100 new direct jobs in the area, also contributing to local economic development”, said Sofia Flores, Starbucks country manager.
The Partners (collaborators) in the store have received full training in beverage preparation, customer service and brand culture. They are trained to carry out their work with passion and dedication, transforming each customer’s day into a personalized experience that celebrates and shares the rich culture of coffee.
This is the sixth store that the brand inaugurates in 2024, dedicated to delight salvadorans with its unparalleled quality and flavor. During the 14 years of presence in El Salvador, each of the stores has been a testimony of commitment to excellence and the unique experience they offer.
Starbucks executives invite you to explore the new store in Surf City, where customers can discover an innovative way to enjoy coffee, inspired by the vibrant surfing culture of the Salvadoran coast. It’s time to live an experience that celebrates coffee and the coastal spirit.
