A. M. La Constancia, a leading company in the beverage sector in El Salvador, announces the relaunch of its Tour Cervecero, an immersive experience that will allow visitors to learn about the brewing process of their favorite beverage, through a tour of Planta Cerveza, located in one of the most emblematic points of downtown San Salvador.
With this initiative, La Constancia opens its doors to the public to once again offer an educational and cultural experience that shows how tradition, technology and sustainability are intertwined in the daily production of one of the most emblematic companies in the country. The guided tour through the different stages of the production process begins in an iconic historical space, the Museo Bar Lutecia, with a sensory station of ingredients and other experiences that will allow consumers to connect with more than a century of brewing passion.
“For more than a century, we have been proudly brewing the most beloved beers that accompany the history of El Salvador. Today we once again open the doors of our home, the brewing heart of the country, so that everyone can experience this history from the inside. We are the tradition that unites, the flavor that identifies and the legacy that continues to build the future of El Salvador. That is what we celebrate with the Tour Cervecero”, said Carol Colorado, Legal & Corporate Affairs Director of La Constancia.
The doors of the new Tour Cerveceroopened on tuesday, june 10, after the inaugural toast that unveiled a new experience for Salvadorans and tourists interested in living and learning about the beer culture that is part of our history and identity, from one of the most emblematic points in the capital city.
The opening hours to live the beer experience starting june 12:
| Thursday | Friday |
| 9:00 a.m. and 3:00 p.m. | 9:00 a.m. and 3:00 p.m. |
More than a tour, this reopening of the brewery heart of El Salvador, adds a must-see destination to the city’s attractions and consolidates itself as a new cultural reference. This initiative also reinforces La Constancia’s commitment to responsible consumption, transparency in its operations and direct connection with its consumers.
Visits to the Tour Cervecerowill be available by prior reservation at www.funcapital.com , an allied platform in the management of the experience. Additional information on access and requirements can be consulted on the brand’s social networks (@laconstanciasv) and on the website: www.laconstancia.com
