A. M. 
The Ministry of Tourism has set an ambitious goal for the end of 2024, projecting to exceed 3.8 million international visitors. This target reflects the solid recovery and growth of the sector, which has seen a notable increase in its contribution to Gross Domestic Product (GDP) in recent years. In 2019, tourism accounted for 6.39% of GDP, but by 2023, this figure had climbed to 11%. The projection for 2024 is even more optimistic, with an estimate that the sector will reach 14% of GDP.
The Minister of Tourism, Morena Valdez, highlighted the impressive growth of the sector, noting that tourism is experiencing a 25% monthly increase compared to last year’s indicators. This accelerated pace suggests significant dynamism, which could facilitate surpassing the target set for the number of international visitors. Valdez expressed his confidence that the strategies implemented are generating a positive and sustained impact.
The growth of tourism is not only an indicator of the post-pandemic economic recovery, but also a sign of the success of the policies and promotions promoted by the government. The combination of a diversified tourism offer, effective marketing campaigns and infrastructure improvements is helping to attract an increasing number of international visitors. This boom in tourist arrivals is also having a positive effect on other areas of the economy, such as job creation and the development of small and medium-sized businesses.
As the end of 2024 approaches, expectations are optimistic that the tourism sector will continue to exceed initial projections. Continued investment in tourism development and adaptation to global trends will enable the country to not only meet, but possibly exceed, its targets for international visitors. This sustained growth reinforces the importance of tourism as a key driver of the national economy.
