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Salvadoran coffee continues to expand its international presence, adding Morocco as a new export destination and solidifying its position as one of the country’s flagship products, globally recognized for its quality. This was announced by the Vice Minister of Agriculture and Livestock, Óscar Domínguez, via social media, highlighting the continued acceptance of salvadoran coffee in international markets.
According to the official, the entry of salvadoran coffee into the Moroccan market reflects the prestige achieved by the national product, distinguished by its flavor profiles, traceability, and quality standards. This arrival in Morocco reinforces the expansion of salvadoran coffee into increasingly diverse and demanding markets.
Currently, salvadoran coffee is sold in 386 coffee shops worldwide, demonstrating its strong position in the global specialty coffee industry. This presence allows consumers in various countries to access a product that embodies the country’s coffee-growing tradition and the hard work of thousands of salvadoran producers.
With its entry into the Moroccan market, salvadoran coffee now has a presence on all five continents, a milestone that underscores the sector’s ability to compete internationally and open new business opportunities. This progress also helps strengthen the country’s image as a producer of high-quality coffee.
Coffee is one of El Salvador’s main export products and a pillar of local economies in rural areas. Expansion into new international markets boosts demand, promotes better prices, and generates greater opportunities for the entire production chain, from coffee growers to exporters.
The arrival of salvadoran coffee in Morocco is part of an international positioning strategy that focuses on quality as its main selling point, reaffirming the value of salvadoran coffee in the global market.
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