dinero_admin With the goal of strengthening the recognition and consumption of national products and services, the Cámara de Comercio e Industria de El Salvador (Camarasal) officially launched its new campaign: “Lo nuestro es calidad, con huella salvadoreña”, an initiative that highlights the effort, innovation, and excellence of salvadoran companies.
During the launch, Camarasal emphasized that this campaign not only seeks to promote pride in what is made in El Salvador, but also to project the corporate commitment that drives the country’s economic development nationwide.
“With this campaign, we want to highlight that behind every salvadoran product and service there is effort, excellence, and a vision for the future; qualities that make our quality a distinctive seal and a source of national pride”, said Leticia Escobar, president of Camarasal.
The campaign has been designed to be developed in several stages that will provide continuous visibility to national brands. Through this strategy, Camarasal seeks to consolidate a narrative that connects with salvadoran consumers, encouraging them to value their own values and recognize quality as part of the national identity. Furthermore, the initiative will have a presence throughout the country thanks to a coordinated effort with the Chamber’s branches in different departments, ensuring national projection of the message.
The launch also demonstrated the strength of the strategic alliances supporting the project. Various media outlets, creative agencies, and renowned brands have joined forces to amplify the campaign’s reach. Partners include ASDER, TCS, Qudox, Hype, Diana Verónica y Tony, Publimóvil, Mike Mike, Grupo Tremat, Asesuisa, Diario El Salvador, Radiocorporación, Más Comunicación, Grupo Mapa, Alpha, American Doors, and AVR multimedia.
You might also be interested in reading:
The campaign has been designed to be developed in several stages that will provide continuous visibility to national brands. Through this strategy, Camarasal seeks to consolidate a narrative that connects with salvadoran consumers, encouraging them to value their own values and recognize quality as part of the national identity. Furthermore, the initiative will have a presence throughout the country thanks to a coordinated effort with the Chamber’s branches in different departments, ensuring national projection of the message.
The launch also demonstrated the strength of the strategic alliances supporting the project. Various media outlets, creative agencies, and renowned brands have joined forces to amplify the campaign’s reach. Partners include ASDER, TCS, Qudox, Hype, Diana Verónica y Tony, Publimóvil, Mike Mike, Grupo Tremat, Asesuisa, Diario El Salvador, Radiocorporación, Más Comunicación, Grupo Mapa, Alpha, American Doors, and AVR multimedia.
You might also be interested in reading:
