A. M. 
Alonso Zuniga / Photographer / Producer
As part of its 75th anniversary, Holcim El Salvador announced the winners of its “75 years building El Salvador with you” promotion, a sweepstakes that rewarded the loyalty of its customers with extraordinary prizes, including a new house, an ISUZU D-Max 2024 all-terrain pickup, 10 Yamaha Crux motorcycles, and 10 43-inch Smart TVs. The sweepstakes, which took place on july 31, 2024, was broadcast live on Holcim’s social networks, where hundreds of people joined in to meet the lucky winners.
The main prize of the promotion, a new house, was awarded to Milton Rosas, who could not hide his excitement at receiving the news that will transform his life and that of his family. In addition, José Martín Hernández took home an ISUZU D-Max 2024 all-terrain pick-up truck, an important tool to support his daily and work activities. Also, 10 participants won Yamaha Crux motorcycles, and another 10 lucky winners received a 43-inch Smart TV, ideal to enjoy family moments and entertainment at home.
The promotion “75 years building El Salvador with you” was aimed at customers who purchased Fuerte or Maestro cement in more than 900 participating hardware stores, including all Disensa branches nationwide. Customers participated by depositing coupons in the mailboxes located at the points of sale between april 2 and july 15, 2024.
“The promotion ’75 years building El Salvador with you’ is our way of thanking our customers and all salvadorans for accompanying us during 75 years of history in the country. Each of these awards reflects our commitment to the development of El Salvador and to the well-being of our communities. The house, for example, as the main award, symbolizes the security and comfort we want to offer our salvadoran families, a place where memories are built and dreams of a better future are dreamed”, said Claudia Castillo, Marketing director of Holcim El Salvador.
This promotion was designed to thank and recognize the loyalty of customers, end users, builders, and Holcim’s strategic allies such as hardware dealers and members of the Disensa network, key players in the country’s construction industry. “We also thank our sponsors Yamaha, Isuzu and Avance Ingenieros for their valuable collaboration. The winners, from municipalities throughout the country, demonstrate that El Salvador is truly Holcim Territory, and we are proud to continue building together a stronger and more prosperous future for all”, said Castillo.
Concrete customers also participated in a raffle especially for them, in which prizes consisted of US$2000 vouchers redeemable for Holcim concrete for their construction sites and all-inclusive vacation packages to Cancun, Mexico. The builders were assigned an electronic number for their purchases, with which they participated in the raffle that resulted in 5 happy winners.
The winners come from different areas of the country, which reaffirms the preference for the quality of Holcim’s cements and concretes throughout the country.
“The builders have trusted Holcim for 75 years as an ally in their projects and together with them we have given life to works that drive the development of El Salvador, such as roads, bridges, schools, markets, parks, commercial buildings and our own homes. Today we want to thank them for trusting us and reiterate our commitment to continue building El Salvador together”, said Guillermo Torres, Holcim’s Concrete and Aggregates Manager.
Holcim offers a wide range of cements and concretes designed to meet diverse needs in the construction industry. Its ECOPlanet range of cements, available in the varieties Fuerte, for general use, and Maestro for masonry work, is distinguished by its low CO2 footprint, which can be up to 40% lower compared to conventional cements. Holcim also has an extensive range of ready-mix concretes, such as the ECOPact line, which promotes sustainable construction by incorporating recycled materials in some of its formulations, without compromising quality and strength. These products not only respond to the industry’s new challenges, but are also backed by timely delivery and excellent customer service. Both Holcim’s cements and concretes have Environmental Product Declarations, which certify its commitment to sustainability.
