A. M. 
The security and development strategies implemented in the country are injecting dynamism into the national economy, with a palpable impact on San Salvador’s Historic Center. Thanks to this climate of confidence, the renovation of the heart of the capital is consolidating as a driver of tourism and business growth, attracting new investment.
A recent example of this revival is the Papa John’s restaurant chain, which has opened its doors in the area. This opening is a symbol of the private sector’s confidence in generating significant investments in an area that, until recently, was considered unthinkable due to insecurity. The Historic Center is transforming into a safe meeting point for thousands of salvadorans and tourists.
The new Papa John’s branch is in the emblematic San Jorge building, across from Plaza Francisco Morazán. This location symbolizes the restoration of historic buildings that are being converted into worthy spaces for gastronomy and entrepreneurship.
The project represents an investment of more than $180,000, generating direct jobs and strengthening the local economy through its supplier network.
“Today we celebrate not only the opening of this business, but we are also supporting more than 25 families who are now part of this company”, said Sofía Somoza, director of Marketing and Image for the Historic Center Authority.
The business sector highlights the government’s support in this process. “We thank all the government institutions that have helped us and given us their full support to be able to complete this opening and the opportunity to create jobs”, said Cristóbal Platero, Marketing manager at Papa John’s.
This effort confirms that El Salvador is consolidating a new stage of development in the historic center. The restoration of security and the creation of favorable conditions are positioning the country as a reliable and attractive destination for private investment.
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