A. M. 
The economic outlook for El Salvador in 2025 is shaping up to be favorable, according to the business association Camarasal, which maintains an “optimistic outlook” thanks to the momentum of key sectors such as trade, tourism, and especially construction, which have been instrumental in boosting the country’s productive activity.
According to the association’s projections, economic growth could reach between 2.5% and 3% by the end of the year, thus consolidating a positive trend that has characterized economic activity in recent months.
This performance is further bolstered by the export sector, which reported 4.9% growth through October, reflecting a gradual recovery and greater opportunities for national industry.
Challenges for 2026: Innovation and competitiveness
Although the results are encouraging, Camarasal points out that 2026 will bring new challenges to maintain and strengthen the competitiveness of the private sector. One of the key aspects will be business innovation and the ability to adapt to new market dynamics.
The association emphasizes that companies that invested in strategic marketing, digital commerce, and business diversification were the ones that registered the best results in 2025, especially during the last months of the year. Therefore, they consider it essential to continue strengthening these areas.
Betting on new alliances and export expansion
Looking ahead to next year, Camarasal announces it will work on strategic alliances to expand export markets and strengthen the presence of salvadoran products in more countries.
Furthermore, the organization notes that 60% of micro, small, and medium-sized enterprises (MSMEs) have high expectations of increasing their sales by 2026, an indicator that reflects greater business confidence and an economic environment conducive to growth.
