A. M. In a context where deepfakes and digital fraud represent a growing threat to businesses and financial institutions, PBS El Salvador, in partnership with Jumio, is introducing a cutting-edge solution to the Salvadoran market that marks the future of digital security: identity intelligence.
According to a Deloitte study (April 2024), global losses related to deepfake-based fraud could exceed $40 billion by 2027, making it urgent for countries like El Salvador to strengthen their digital protection mechanisms and ensure trust in the financial and commercial ecosystem.
With this partnership, PBS El Salvador and Jumio are providing local organizations with a multi-layered identity verification model that combines biometrics, connected data, and artificial intelligence to detect and prevent sophisticated frauds such as biometric deepfakes, video injection attacks, image manipulation, and facial morphing.
Key benefits for the salvadoran market:
• Prevention of economic losses through early detection of fraud patterns.
• Increased security in digital transactions, essential for the growth of e-commerce and digital banking in El Salvador.
• Compliance with international AML/KYC regulations, facilitating the competitiveness of local companies in global markets.
• Strengthening digital financial inclusion by generating greater trust in electronic and mobile channels.
The identity intelligence model goes beyond verifying documents or faces: it analyzes devices, emails, phone numbers, and previous transactions, creating a network of interconnected signals that allow fraud to be anticipated before it occurs.
“At PBS El Salvador, we are convinced that digital trust is an essential driver for the country’s economic and social development. Our partnership with Jumio allows us to offer companies and institutions world-class tools that prevent risks and, at the same time, strengthen digital financial inclusion”, said Mirian Alas, general manager of PBS El Salvador.
With millions of verified identities and billions of transactions processed worldwide, Jumio provides global experience, while PBS El Salvador guarantees local implementation and close support for its clients, reaffirming its commitment to offering technological solutions that drive the country’s digital transformation.
The partnership between PBS El Salvador and Jumio represents an important step toward a safer and more trustworthy digital environment. By combining international experience with local knowledge, both companies consolidate El Salvador as a regional leader in innovation and digital trust.
