dinero_admin More than 300 young salvadorans gathered for a day of digital co-creation at the second edition of Content Hub: Las Finanzas On Trend, the event organized by Bancoagrícola that is revolutionizing the way we talk about money in El Salvador.
After the success of the first edition in 2024, this new edition reaffirms the bank’s commitment to opening spaces where new generations can express themselves, learn, and connect with the financial world through their own voices. During the event, participants explored topics such as savings, investment, and entrepreneurship through talks, conversations with influencers, and interactive spaces designed for content creation.
Mariana Mayorga, Head of Digital Marketing at Bancoagrícola, was one of the event’s keynote speakers. She highlighted Content Hub’s impact on youth education: “Content Hub is more than a creative journey. It’s a platform for young people to express themselves, connect, and become agents of change. We want them to feel part of a community that empowers them to grow, understand their finances, and tell their stories based on their passions. These types of initiatives allow us to continue promoting financial education as a fundamental pillar for sustainable development and the well-being of all”.
The event was divided into two sections, morning and afternoon, with several keynote speakers, including one by Rafael Barahona, CEO of MAKE LATAM. In addition, there were discussions with influencers, who provided participants with opportunities to discuss how to connect their passions with the financial world from an authentic and relatable perspective.
The participation of MAKE LATAM, a specialist in influencer management throughout Latin America, strengthened the co-creation and training dynamics, consolidating the link between brands and digital communities. This strategic alliance is part of the implementation of the conscious influencer strategies that Bancoagrícola promotes as part of its mission of social and financial transformation.
Attendees also interacted with spaces such as La Cuenta del Mar and La Casa de la Plata, two Bancoagrícola initiatives that promote financial education from a creative and personal perspective. Additionally, brands such as Wompi and Nequi offered digital experiences that connect with new ways of managing money.
Participants have until august 31 to submit their content through the official form available at www.bancoagricola.com/contenthub. Winners will be announced on september 5, and prizes include a DJI Neo Combo Drone, a GoPro Hero, and a DJI Neo Single Drone.
