A. M. Everything you need for more than 65 sports, in one store!
Decathlon, the french sports store, announces the opening of its first store in El Salvador. The sports store will be in Multiplaza and will have more than 2,500 square meters, offering solutions for more than 65 sports in one location.
Courtesy: Decathlon El Salvador
It features an innovative circular store format, a fluid design that encourages spontaneous product discovery, creating a completely different shopping experience.
This represents a key step in the expansion of Decathlon’s circular model in Latin America, following the opening of the first circular store in Guadalajara, Mexico, in may 2025.
Cortesía: Decathlon El Salvador
This opening is part of the strategic alliance between Grupo Bennu and Grupo Dorben, which seeks to promote a healthy and active lifestyle in El Salvador, making sports accessible through Decathlon with quality products at fair prices, designed for both beginners and those who already practice sports regularly.
Courtesy: Decathlon El Salvador
“El Salvador is a country with a growing sports culture and an active community looking for affordable, high-quality options for training and enjoying sports. We want to support them on this journey with a technical and innovative offering, designed for all levels: from beginners to expert athletes”, commented Matías Ballesteros, Decathlon’s regional sales director.
Courtesy: Decathlon El Salvador
In addition to its innovative format, the store will offer: A line of eco-designed products to promote sustainability. A repair shop to extend the life of sports equipment. Online shopping service, with deliveries nationwide and in-store pickup.
Courtesy: Decathlon El Salvador
