A. M. 
Private investment in tourism real estate developments continues to strengthen the economic dynamism of Surf City, following the inauguration of the Barefoot Surf & Sand and Zonset Surf Residences projects, located on El Zonte beach in La Libertad Costa. These initiatives reflect the growing interest of private capital in strategic areas of the salvadoran coast, under an environment of trust and favorable investment conditions.
Both projects, developed by the company Bambú, are part of the dynamism of the real estate and tourism sector, and are estimated to generate an approximate economic impact of US$5 million annually once fully operational, boosting commerce, services, and employment in the area.
Job creation and multiplier effect
From the construction phase onward, the investments had a direct impact on the labor market. Collectively, the projects generated approximately 600 direct jobs and more than 1,200 indirect jobs, benefiting construction workers, material suppliers, transportation providers, and related service providers.
This multiplier effect extends to the local economy, increasing the demand for goods and services, boosting commerce, and strengthening the value chain associated with tourism and construction.
Expansion of the real estate and tourism offer
Zonset Surf Residences comprises three towers with 47 apartments, while Barefoot Surf & Sand adds 18 more apartments, bringing the total to over 100 new rooms designed to meet the growing national and international tourist demand.
This expansion of real estate offerings responds to the sustained growth of tourism in the coastal area and contributes to improving the country’s capacity to attract visitors and larger-scale investments.
Favorable investment environment
The minister of Tourism, Morena Valdez, noted that the transformation of Surf City has been made possible by improvements in security conditions and the strengthening of tourism infrastructure, key factors in attracting investment and consolidating the area’s economic development.
The executive director of COAMSS-OPAMSS, Luis Rodríguez, highlighted that these projects are part of a portfolio of managed investments exceeding $5 billion for this year, the result of an ecosystem of trust, clear rules, and institutional support fostered since 2019.
Planned development and sustainability
Rodríguez emphasized that territorial and tourism planning incorporates technical criteria aimed at guaranteeing sustainable development, balancing private investment with urban planning and the protection of the coastal environment.
Surf City as an investment hub
With the launch of new real estate projects, Surf City is consolidating its position as a hub for tourism and real estate investment, generating employment and boosting the local and national economy.
President Nayib Bukele’s administration reaffirms its commitment to continue promoting public policies aimed at attracting investment, strengthening infrastructure, and fostering sustainable economic development in the coastal region, positioning El Salvador as a competitive destination for national and international capital.
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