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San Salvador, april 9, 2026. Bancoagrícola was recognized as the brand with the greatest record in the banking category in El Salvador and as one of the Súper Top Of Mind (TOM) brands in the country, according to the Top Of Mind studio, developed by Estrategia & Negocios magazine in alliance with Kantar Mercaplan.
The Top Of Mind study measures the brands that arise spontaneously in the minds of consumers in different categories, and positions itself as a key indicator of positioning, proximity and preference.
In this edition, the brands that lead their categories stand out for maintaining a constant approach, a high capacity for adaptation and relevant value propositions in increasingly dynamic markets.
In this context, in addition to leading the banking category, Bancoagrícola positions itself as one of the brands preferred by salvadorans at a general level, reflecting its relevance in the daily lives of people and its ability to connect more throughout the financial sector.
In the financial sector, Bancoagrícola consolidates itself as one of the main brands in the minds of Salvadorans, in an environment where users increasingly value experience, personalization and the use of digital channels.
“Being present in the minds of salvadorans reflects the close relationship that we have built over time. This recognition confirms the importance of offering simple, close-knit solutions that really make it easier for our customers”, said Vicky Molina, Bancoagrícola’s Market manager.
During the event, Vicky Molina, Marketing manager, and Mariluz Castellanos, Bancoagrícola Brand manager, were also recognized as part of the Protagonistas del Mercadeo, highlighting their leadership and strategic work behind the brand’s positioning in the country.
This recognition is added to other indicators of corporate reputation that position Bancoagrícola as one of the most valued organizations in the country, because of constant management focused on closeness with its customers, innovation and the development of affordable financial solutions.
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