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Barcel continues to strengthen its snack portfolio with the launch of “Mi Tierra” a new line of snacks designed to meet the evolving preferences of consumers who seek practical and versatile options.
The introduction of these products aligns with a growing trend toward milder, more balanced flavors, snacks that offer an experience linked to emotional well-being, comfort, and connection throughout the day. It also addresses the increasing consumer interest in products made with simple ingredients, qualities that foster a perception of higher quality, authenticity, and transparency.
“As part of our commitment to innovation and meeting our consumers’ needs, we at Bimbo continue to bolster our snack offerings under the Barcel brand. These new products have been developed to suit various consumption occasions, providing a blend of flavor, convenience, and versatility that resonates with the preferences of the salvadoran market”, said Karen de Egan, Marketing manager for Bimbo El Salvador and Honduras.
One of the key attributes of “Mi Tierra” is its ability to easily integrate into various dishes and side pairings, offering multiple ways to enjoy it without overpowering the flavors of other ingredients. This quality makes it an ideal choice for those who value flexibility in their daily diet and are looking for products that suit different occasions.
In addition to its versatility, “Mi Tierra” has been crafted to accompany various social occasions, from gatherings with friends to family dinners, offering an experience that fosters connection among people around the table.
The product is available in the following varieties:
Mi Tierra Pico de Gallo: a delicious corn-based snack with a *pico de gallo* flavor, available in a 280g package.
Mi Tierra con semillas: a corn-based snack featuring quinoa, flaxseed, chia, and salt, available in a 280g package.
Mi Tierra con limón y sal : a corn snack flavored with lime and salt, available in a 280g package.
Mi Tierra tradicional: The classic, must-have corn snack seasoned with sea salt, available in a 280g package.
With this launch, Barcel reaffirms its commitment to innovation and the development of products that address the real needs of consumers, incorporating quality, flavor, convenience, and versatility into offerings that enrich the daily lives of salvadorans.
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