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With more than 300 attendees, representatives of small and medium-sized enterprises (SMEs), BAC officially launched Pay-Volution 2026 today, an event aimed at bringing the business sector closer to the trends, tools, and knowledge transforming the way businesses operate, while driving their digital evolution and competitiveness.
The first edition of Pay-Volution in El Salvador is taking place at the Real InterContinental Hotel, featuring an agenda that brings together national and international experts in digital banking, artificial intelligence, innovation, and business. Throughout the event, participants will have access to specialized conferences and networking opportunities to learn about new solutions, share experiences, and identify opportunities that can be applied to their companies’ growth.
Among the international speakers is Karina Rosas, CEO and co-founder of KOOL STUDIO, Mexico, who will present the talk “From Brand to Sales: Content That Connects and Converts,” focusing on the value of content strategies to connect with consumers and generate business opportunities.
Meanwhile, Diego Páramo, a Colombian expert in artificial intelligence and web analytics at ADEN, will address “The Future Is Already Here: How SMEs Can Grow with AI,” while Sebastián del Buey, Director of SME Products for Mastercard Latin America, will share his perspective on the evolution of payment methods through his presentation, “The Future of Payments Is Already Here. The Challenge Is Keeping Up.”
The agenda also includes practical content designed to address the main challenges and opportunities facing SMEs. BAC will deliver the presentation “Empower Your SME: Sell More, Collect Payments Better, and Manage Efficiently,” aimed at sharing tools to strengthen business management.
Likewise, specialists from different organizations will share their knowledge in key areas of business transformation. TurboLabss will address “Digitize Your Business Without Major Investments”; Google will present “Connect AI: Transforming Consumer Intent into Creative Impact”; and Qudox will share “From Data to Impact: What Salvadorans Consume on Social Media and Which Formats Generate the Best Results.” The agenda will also include specialized content on cybersecurity and legal matters for small and medium-sized businesses.
The event will conclude with the expert panel “The Roadmap for SMEs,” a space for exchanging perspectives and experiences on the challenges and opportunities facing this sector as it continues to grow and strengthen its competitiveness.
“At BAC, we believe that reimagining banking also means creating opportunities for businesses to evolve, innovate, and reach their full potential. Through Pay-Volution, we want to bring SMEs closer to knowledge, trends, and solutions they can put into practice in their businesses. We are convinced that a more prepared, digital, and competitive business sector contributes to the development and prosperity of the entire country,” said Fernando González, President of BAC El Salvador.
Through initiatives such as Pay-Volution, BAC reaffirms its commitment to supporting the development of the business sector by providing spaces for learning, networking, and innovation that enable SMEs to adapt to new market dynamics, seize opportunities in the digital economy, and strengthen their management.
This initiative is part of BAC’s vision of reimagining banking to create prosperity in the communities it serves and its Triple Value strategy, through which it promotes actions that generate economic, social, and environmental value.
With Pay-Volution 2026, BAC strengthens its commitment to banking that goes beyond financial services: banking that connects knowledge, technology, and opportunities to contribute to business growth and the prosperity of El Salvador.
