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Banco CUSCATLAN, in partnership with VISA and TIGO, announced the launch of the new TIGO VISA CUSCATLAN Credit Card, the first in the region designed to transform telecommunications service payments into tangible savings, marking a milestone in the evolution of payment methods in El Salvador.
The new card introduces a unique value proposition in the Salvadoran market, combining financial and connectivity benefits into a single product. Among its main features is a 20% Cash Back on TIGO purchases (up to $10 monthly), as well as an attractive dual-benefit Loyalty Program that allows users to accumulate both Cash Back and MultiPuntos for every purchase.
“We are not selling a Credit Card; we are offering a tool to save money and enjoy connectivity more. This solution turns a recurring payment into a value experience for the customer,” said Elena Pineda, Deputy Manager of Card Products at Banco CUSCATLAN.
Additionally, as an acquisition incentive, the Card offers a $25 Cash Back welcome bonus when customers spend $250 within the first two months after activation. It also accumulates 1 MultiPunto for every dollar spent, redeemable at more than 3,000 merchants or transferable to frequent flyer programs such as Lifemiles, MileagePlus from United, Avios from Iberia, and ConnectMiles from Copa Airlines.
The value proposition is strengthened with exclusive benefits for TIGO customers, including:
• By enrolling in automatic payment:
o Complimentary HBO Max for 6 months.
o 25% discount on the second bill after enrollment.
• Free Tigo World Cup Package, providing access to the Tigo Sports app or web platform to enjoy all 104 matches of the FIFA World Cup 2026™.
• 20% discount on mobile phone down payments when contracting or renewing postpaid mobile service (up to $50 at selected stores).
o Financing options through interest-free CUSCA CUOTAS.
These benefits are currently valid and may be subject to improvements or updates.
“This pioneering alliance in the region reflects our commitment to putting the customer at the center, opening the door for TIGO customers to access a card designed for their daily consumption. It is not just another card: it is a way to save with concrete benefits on fixed and mobile TIGO services, financing, and entertainment,” highlighted Sofía Zavaleta, Business Acquisition Manager for Subscription Services at TIGO.
The initiative also responds to a joint growth and loyalty strategy, where the integration of financial services and telecommunications creates value for Tigo customers and Banco CUSCATLAN cardholders.
“Through partnerships like this, Visa helps bring the benefits of digital payments closer to more people, promoting a more connected, secure, and inclusive economy. Our goal is for more consumers to access solutions that simplify their lives and generate real value,” said Ana Cecilia Quezada, General Manager for Visa Guatemala, Honduras, and El Salvador.
With this card, Banco CUSCATLAN, VISA, and TIGO are not only introducing a new product to the market, but also redefining the relationship between consumption, connectivity, and benefits, transforming service payments into a recurring value experience for Salvadorans.
Under the concept “Together we are greater,” this strategic alliance promotes the development of new customers, strengthens loyalty, and consolidates an innovative proposal that positions El Salvador at the forefront of integrated financial solutions.
