A. M. 
In the context of International Bathroom Day, Fundación Calleja, social arm of Súper Selectos together with its strategic ally Kimberly-Clark and its Scott brand, through which it executes its Baños Cambian Vidas program, deliver US$20 thousand to execute the sanitation project of Plaza Bicentenario, Plaza Bicentenario, a community use facility of the Alcaldía Municipal de Cuscatlán Sur,, in the Cojutepeque District.
The project will be carried out by the Fundación Calleja and the funds will be allocated to the construction of four new bathroom spaces, which include sanitary modules for women, sanitary modules for men, a sanitary module for people with physical disabilities and one for employees. All will be equipped with their own set of sinks, guaranteeing modern, hygienic, and functional facilities.
As part of the intervention, hygiene talks will also be included for families who use the plaza, and a counterpart contribution of US$20,000 contributed by Fundación Calleja will be added that will strengthen the intervention, and will promote other community initiatives, including the free psychological care provided through its Plenamente program. Thus, the Foundation reaffirms its commitment to promoting comprehensive solutions that address both the physical needs and emotional well-being of families.
The intervention in Plaza Bicentenario is a priority due to the high influx of users: it receives more than 450 people each month and only had three general-use toilets and a collection tank. This flow of people responds to the convergence of multiple initiatives, from complementary education programs to art, culture, and sports activities, as well as craft fairs, meetings, and special events.
“It fills us with pride and joy to be able to work, one more year, together with Fundación Calleja and Súper Selectos so that more and more salvadoran families have access to drinking water and quality sanitation. We hope to continue strengthening this alliance, bringing well-being and better living conditions to the communities that need it most in the country”, says Camila Cornejo, brand manager for Family and Professional Care at Kimberly-Clark Latin America.
This project is announced within the framework of International Bathroom Day as a way to raise awareness about the importance of having adequate sanitary services and is executed by Fundación Calleja in alliance with Kimberly-Clark, which through its renowned Scott brand has spent a decade promoting its social program “Baños Cambian Vidas” with the purpose of improving sanitation conditions by promoting key axes such as access to drinking water, the installation of decent bathrooms, and hygiene education.
“In line with our purpose of providing ‘Better Care for a Better World’, at Kimberly-Clark we work every day to transform lives in Latin America and the Caribbean. Through the Baños Cambian Vidas project, we reaffirm our commitment to generate a positive impact and build a healthier and more dignified future for present and future generations”, says Kenneth Hylton, Director of Family Care Marketing at Kimberly-Clark for Latin America.
Fundación Calleja, which since 2022 has been working in alliance with the Municipal Mayor’s Office of Cuscatlán Sur, in the Cojutepeque District, through its Plenamente program, has provided free psychological care this year to more than 1,700 people including infants, adolescents, young people, adults and seniors and the improvement of the facilities will directly impact the well-being of this population.
“For Fundación Calleja, developing this sanitation project in alliance with Kimberly-Clark is an example of how collaborations can transform realities. Together we strengthen essential spaces, offering safer and more dignified conditions, while we attend to the mental health of the families of Cojutepeque. When we add capabilities, the result is deeper well-being and a real opportunity for development for our communities”, says Clara Rodríguez, director of Fundación Calleja.
Plaza Bicentenario, located in the heart of the Cojutepeque District, is a vital space for community coexistence. Having adequate bathrooms will allow your activities to be carried out in a safer, orderly, and more accessible way, favoring the participation of those who use these facilities every day.
“Thanks to the alliance that we consolidated between Fundación Calleja, Súper Selectos and Kimberly-Clark through its Baños Cambian Vidas program, today we make possible the comprehensive intervention and improvement of the bathrooms in Plaza Bicentenario. This joint effort dignifies a space that daily welcomes children, young people, families, seniors, and all FORMATEC users, as well as those who visit the square and our Municipal Library”, said Guadalupe Campos, mayor of Cuscatlán Sur.
The project is scheduled to be carried out within a month and will mark a before and after for this important community space. With this intervention, safer, more hygienic, and functional facilities will be guaranteed, reaffirming the commitment of allied institutions to the well-being, coexistence, and development of the families of Cojutepeque.
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