A. M. 
Strengthening domestic production continues to generate tangible results in El Salvador’s rural economy. The program Promoting Local Production and Marketing has enabled the country’s producers to diversify their food offerings with products made from corn and other local grains, opening new opportunities in the domestic market.
Although the traditional corn tortilla is widely known among salvadorans, the initiative has encouraged the creation of a wider range of foods: cookies, sweet bread, quesadillas, sugar-free options, and other value-added products. This innovation process not only expands the gastronomic offering but also increases the demand for local raw materials, strengthening the income of small and medium-sized farmers.
During a tour of the agromercado institucional, Deputy minister of Agriculture Óscar Domínguez, together with María Guimarães, representative of the World Food Programme (WFP), highlighted the economic importance of the project. The presence of international cooperation agencies has facilitated technical training, access to new processing technologies, and the opening of stable marketing opportunities.
These efforts promote the creation of stronger value chains, generate jobs in rural communities, and encourage agri-food entrepreneurship. Likewise, the commitment to nutritious and locally produced products contributes to greater competitiveness in the sector, boosting both the agricultural economy and the national food industry.
The institutional agromercado has become a key showcase for producers to present their innovations, connect with new buyers, and expand their sales capacity. With this type of initiative, the country is moving toward a more productive and sustainable rural economy focused on developing domestic markets with a salvadoran identity.
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