dinero_admin KWkeller Williams, the global real estate firm, opens operations in El Salvador offering real estate advisors a modern and dynamic business network; a window to the world to expand their opportunities in an easier and faster way through state-of-the-art technology, continuous training and a collaborative community that transforms the way of doing business in the real estate sector.
The firm promises to empower real estate advisors to scale their ventures and, through its business model, transform the end-client experience.
Keller Williams -which has a presence in more than 60 countries and a global network of more than 180,000 agents- already has a main office in San Salvador under the franchise model and is about to begin its expansion nationwide.
“Keller Williams is not a traditional real estate company. We are a growth platform for real estate consultants who want to scale their own business with autonomy, technology and world-class training”, said Claudia Campos, Director of Operations of Keller Williams El Salvador.
“In this country we see a great opportunity to digitize and professionalize the sector, energizing the market and raising the quality of the customer experience”. Keller Williams’ model and value proposition is distinguished by putting the advisor at the center. Unlike other schemes, advisors are not employees, but business colleagues who receive ongoing support, technology, and training to scale their own business trajectory.
“Our advisors connect with an international network that allows them to generate opportunities without borders, refer clients and collaborate with professionals around the world”, noted Lisette Montoto, Director of Global Expansion for KW Worldwide. “It’s a global network with a local vision, tailored to the needs of each market”.
Continuing education is another essential component. Agents access ongoing training, coaching and one of the most robust professional knowledge platforms in the real estate industry. “We believe that knowledge is a competitive advantage. A prepared agent elevates the quality of service and builds trusting relationships with their clients”, said Karen Pineda, leader of the Keller Williams El Salvador Affiliated Agents Team.
Local panorama
The salvadoran market, according to Keller Williams, is at an ideal moment for this landing. After the pandemic, the real estate sector has shown signs of recovery, growth in the residential and commercial segment, and renewed interest in coastal areas and tourism projects. Added to this is the increased adoption of technology and a growing demand for more structured and reliable services.
Among the key factors that have catalyzed this growth are the improvement in the security climate and the strengthening of the country’s international projection as an attractive investment destination. This environment has favored greater interaction between supply and demand in the real estate market. Vertical housing has gained special prominence, supported by regulations and legal incentives aimed at promoting it.
According to data from the Cámara Salvadoreña de la Construcción (CASALCO), it is estimated that in a period of four years (2023-2026), approximately 96 high-rise projects will be developed, of which 65% correspond to apartment-type housing and 20% to horizontal housing. In january, the Oficina de Planificación del Área Metropolitana de San Salvador (OPAMSS) reported that, by 2024, 49% of the projected investment will be destined to residential buildings.
In second place, with 23%, were trade and services projects, followed by logistics and storage initiatives (11%), urban equipment (9%) and mixed-use developments (4%). Likewise, the boom in tourism and mixed-use projects, especially in coastal areas, has increased the interest of local investors, Salvadoran residents abroad and international capital.
You may also be interested in
