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As part of its regional growth and expansion strategy, – -CMI- Corporación Multi Inversiones, a multilatina with more than 106 years of history and presence in more than 15 countries, announced the formation of a strategic alliance with Grupo Bios, colombian leader in the agroindustrial sector with more than 70 years of management, to strengthen it pet nutrition business in markets in Central America and the Caribbean.
The pet food business has consolidated itself as one of the most dynamic segments within the food industry in Latin America. In this context, the alliance between CMI Alimentos and Grupo Bios responds to a long-term vision aimed at developing a growth platform in a category with high potential for the region.
“At CMI we understand growth as the ability to anticipate opportunities and develop them with a long-term vision. This alliance with Grupo Bios reflects our way of doing business: working together with people who share our values, our purpose and our commitment to developing the region”, said Juan José Gutiérrez, President and Chairman of CMI Alimentos.
This Joint Venture integrates Grupo Bios’ experience in the premium pet food category with the regional presence, infrastructure and market knowledge of CMI Alimentos, consolidating a joint operation to strengthen the development of this category in Central America and the Caribbean. As part of this structure, the operation includes distribution in the Dominican Republic, Nicaragua, Costa Rica and Panama, as well as the integration of brands into the portfolio in Guatemala, El Salvador and Honduras.
As part of this alliance, CMI incorporates Grupo Bios brands such as Vivance, Nutriss, Ringo, Mirringo and Filpo into the regional portfolio, which complement the current CMI Alimentos brands: Rufo, Alimiau, Rambocan and Alimax, thus expanding its nutritional value proposition for pets in the region.
Daniel Maldonado, CEO Latam of CMI Alimentos said: “This alliance represents a firm step towards our regional growth strategy. The complementarity between both organizations allows us to strengthen our value proposition, expand the reach of our portfolio and continue consolidating our presence in a category with high potential for development in Central America and the Caribbean”.
Both companies, recognized by their family origins, their commitment to sustainability and their focus on innovation, continue as a growth strategy based on alliances that promote inversion, competitiveness and development in the countries where they operate.
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