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In a country where soccer and food are essential to family gatherings, Rico Pollo announces the launch of its “2026 Jugamos Todos” promotion, an initiative that seeks to connect with salvadorans through what they enjoy most: sharing, celebrating, and winning.
Behind the brand is Avícola Campestre, a salvadoran family business that, through hard work, vision, and determination, has evolved to become a key player in the country’s food industry, always maintaining its close connection with salvadoran households.
“At Avícola Campestre, we are proud to be a company that has grown alongside El Salvador and to be present at the tables of thousands of families. Today, we continue to evolve, bringing quality products to more homes and connecting with people through what they enjoy most: sharing and enjoying time with family”, said Sergio Romero, Director of the Poultry & Energy Business Unit at Avícola Campestre.
As part of this vision, the brand presents its “2026 Jugamos Todos” promotion, inspired by soccer as one of the main points of connection in El Salvador. The promotion invites consumers to participate by purchasing Rico Pollo products and registering their purchases for a chance to win prizes related to the soccer experience, thus encouraging participation, consumption, and enjoyment with family and friends.
“We know that soccer and food are two things that truly unite salvadorans. “2026 Jugamos Todos” we want to be part of those moments, get even closer to homes, and reward the preference for Rico Pollo with experiences and prizes to be enjoyed as a family”, said Sergio Daniel Romero, Energy and Agriculture Manager at Avícola Campestre.
In the context of the World Cup, the promotion aims to turn every purchase into a chance to win, strengthening the brand’s connection with its consumers and accompanying them at every gathering, match, and celebration.
“At this special time for football fans, we want every purchase to be an opportunity to win and celebrate. At Rico Pollo, we strive to provide more value to our consumers, accompanying them in every match, gathering, and special moment”. The executive explained that the promotion is designed to facilitate participation, encouraging the consumption of products available nationwide.
Rico Pollo products are available at Walmart, Despensas de Don Juan, and Maxi Despensas, as well as in traditional markets throughout the country, making quality options easily accessible to salvadoran households.
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