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El Salvador has recorded the creation of 10,000 new businesses amidst a climate that, according to the government, has fostered renewed confidence among multilateral organizations and partner nations. This landscape is also marked by a greater global reach for domestic products, with salvadoran companies now present in 30 countries.
These figures were highlighted during the official launch of the “Ron de El Salvador” Designation of Origin—a mark recognizing the link between a product and its territory of production, while establishing requirements to guarantee its origin, quality, and traceability. The event was attended by Vice President Félix Ulloa, government officials, and business sector representatives.
Ulloa noted that coordination between the government and the private sector is a key component of the country’s economic strategy. He also emphasized the need to continue promoting innovation and strengthening intellectual property protection as tools to enhance the value of salvadoran products and facilitate their access to new markets.
Intellectual property protection is particularly important for companies seeking to differentiate their products and compete internationally. In this regard, designations of origin provide legal recognition for goods whose quality or characteristics are directly linked to a specific territory and production processes.
Camilo Trigueros, executive director of the Centro Nacional de Registros (CNR), explained that obtaining the “Ron de El Salvador” Designation of Origin requires demonstrating a direct link to the country. This means the sugarcane used must be grown on salvadoran soil, and processes such as fermentation, distillation, aging, formulation, and bottling must be carried out domestically, in addition to meeting established quality standards.
The case of Licorera Cihuatán illustrates the potential of this internationalization strategy. Its vice president and co-founder, Juan Alfredo Pacas, noted that the brand aims to showcase El Salvador’s history through its products and currently has a presence in 30 international markets. This expansion enables domestically produced goods to reach foreign consumers while simultaneously helping to showcase salvadoran identity beyond the country’s borders.
The creation of 10,000 new businesses, combined with the international expansion of national products, presents an opportunity to boost economic activity and generate new prospects for investment, employment, and trade. For the government, these outcomes are linked to an environment that fosters confidence, legal certainty, and favorable conditions for business development.
In this way, El Salvador aims to ensure that the growth of its productive sector is not confined to the domestic market. The strategy involves strengthening national brands, protecting intellectual property, and securing a foothold in international markets—drawing on success stories such as salvadoran rum, which already has a commercial presence in 30 markets.
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