A. M. 
Courtesy
In an exclusive interview for Dinero.com.sv, Liza Niño, Latin America Director of Integration of Digital Solutions with Clients and Market of Grupo Citi, shared Grupo Citi´s commitment to the inclusion of the digital economy in Latin America, aligning with global trends of digitization of financial services. The institution has invested significantly in digital technologies that facilitate transactions, account management and access to various financial services. These initiatives seek to improve the customer experience and make banking services more accessible and efficient.
The global economy is being transformed by billions of daily online connections between people, devices and businesses; physical and digital experiences are merging in every aspect of our lives and Grupo Citi is evolving along with the world. Never before has there been such a convergence of disruptive and new technologies, helping to drive exponential change for individuals, businesses and society, as well as for commerce and the broader economy.
The global acceleration toward a digital economy is irreversible. Conventional ways of consuming and exchanging goods and services are changing, driving the evolution of business models. Digital technologies are enabling the creation of new solutions and experiences for people, businesses and ecosystems.
The global economy is being transformed by billions of daily online connections between people, devices and businesses; physical and digital experiences are merging in every aspect of our lives and Grupo Citi is evolving along with the world. Never before has there been such a convergence of disruptive and new technologies, helping to drive exponential change for individuals, businesses and society, as well as for commerce and the broader economy.
The global acceleration toward a digital economy is irreversible. Conventional ways of consuming and exchanging goods and services are changing, driving the evolution of business models. Digital technologies are enabling the creation of new solutions and experiences for people, businesses and ecosystems.
Citi has established strategic alliances with fintechs and other technology companies, accelerating its digital transformation. These collaborations enable Citi to integrate technological innovations and enhance its service offerings.
Preparing for digital money has tangible benefits for governments, businesses and consumers. All parties are aware of the need to move away from the use of cash, which is insecure, costly to produce and manage, and does not align with the new business dynamics of the digital age.
Facilitating digital cash readiness can therefore act as a driver of progress and development. Public-private collaboration that engages all relevant stakeholders, builds a clear strategy, and achieves synergies and efficiencies in execution is critical. As digital money gains traction, it has the potential to transform Latin America’s economies and financial services sector, driving increased trade.
Grupo Citi’s impact on financial inclusion in Latin American countries is significant, as it guides the policies and strategies of both governments and financial institutions in the region to make economic digitization a reality.
