A. M. 
The Historic Center of San Salvador continues to be revitalized, boosted by a US$65 million investment that reinforces its attractiveness for national and foreign visitors. The Historic Downtown Authority, together with entities such as the Salvadoran Tourism Corporation and the Ministry of Foreign Affairs, has led an inter-institutional effort to manage these projects, attracting recognized brands and expanding entertainment options in the area.
This momentum thanks to new establishments, such as the llaollao ice cream franchise, began operations on 29th Avenue South, in front of the Biblioteca Nacional de El Salvador (BINAES). This opening adds to the 85 projects that have received support in the area, strengthening the potential of the capital as a tourist and investment destination. Thanks to this type of initiative, it is estimated that more than 2,000 formal jobs will be created, both directly and indirectly, contributing to the economic development of the country.
Isabel Martínez, a local merchant, celebrates the impact of this tourism boost on the salvadoran economy: “It is beneficial that many tourists from other countries visit us because it favors the economy and generates more work for us”. The influx of foreign visitors and the security reinforced by the government have strengthened the confidence of local and foreign investors, who see the Historic Center as a space in constant transformation.
The growth in investment is complemented by the high levels of security achieved in the country since 2019, under the administration of President Nayib Bukele. With more than 730 days without homicides, the safe environment allows more entrepreneurs to bet on opening their businesses in the city center. Tania Mejía, a resident of the area, says: “There are many investors who are taking advantage, there is enough security and transformation in the country”.
This revitalization project not only makes the Historic Center the second most visited destination in the country, but also a key space for investment and the creation of business opportunities. Thus, the Government’s vision of a recovered and vibrant urban center continues to take shape, boosting the economy, tourism and cultural conservation for the benefit of all salvadorans.
