Under the slogan, “Tu dinero, vos decidís”, multimoney launched last october 25 the new multimoney Financial Ecosystem, an innovative digital platform that offers secure investment accounts with the best returns in the market, flexible credit lines, and the opportunity to invest in cryptocurrencies, all in a single App.

Multimoney belongs to Grupo Financiero Gente, a solid group backed by investors with a long and successful track record in the Central American financial sector. The group began operations in Costa Rica in 2010. Financiera Gente, an entity regulated by the Superintendencia General de Entidades Financieras (SUGEF), is part of the group.

"Multimoney seeks to revolutionize and simplify the financial industry by offering its products to clients with financing needs, those seeking high returns on their investments, and those who want innovative investment products, where the client decides how to optimize their money", said Alberto Dobles, General Manager of the group in Costa Rica.

One of the main products in the ecosystem is the smart account. Multimoney smart is the best investment product in the country: a secure, on-demand account that offers the highest yields in the market, 7% in colones and 3.25% in dollars for any amount deposited. Operating efficiently through a digital platform allows the group to pass on the benefits to its clients and offer excellent returns.

Another innovative product of the multimoney ecosystem is flexible credit lines. Money disbursement is immediate and available 24/7 via SINPE, which differentiates multimoney from other institutions. People can also buy at 0% interest at more than 1,000 merchants affiliated with the brand, with terms of up to 24 months. Another benefit offered by multimoney credit lines to its customers is the multimoney Visa digital card, which is activated from the App and can be used worldwide both in the Visa network and for online purchases.

In addition, multimoney is the first to provide costa ricans with access to investment in cryptocurrencies. Through the smart account, ecosystem customers can invest in a diverse selection of cryptocurrencies, including Bitcoin and Ethereum. The customer decides when to buy and when to sell in real time from their App.

According to Gabriel González, deputy general manager of Grupo Financiero Gente, "the financial technology revolution is opening up new opportunities and reinventing the finance business in general, giving rise to the emergence of new business models such as the multimoney ecosystem, which makes use of technological innovation to offer great opportunities to an important segment of the population".