dinero_admin Bridge4Digital, with more than fifteen years of consolidated experience, has decided to expand its presence in El Salvador. The company, a pioneer in the “AI-first” approach, introduces an advanced portfolio of technological solutions. Until now, its operations focused on hardware integration and managed services, but this new phase represents a significant qualitative leap.
This expansion brings with it the incorporation of three strategic verticals with a significant impact on the country. These include the digitalization and intelligent automation of processes through artificial intelligence, software development using nearshoring and staff augmentation models, and advanced data collection and analysis (data analytics).
El Salvador displays a vibrant digital ecosystem in 2024, with 10.2 million active mobile connections, equivalent to 160% of the population. Mobile broadband connections reach 91.7%, with average speeds of 33.22 Mbps on mobile and 71.15 Mbps on fixed lines, demonstrating sustained growth.
76.9% of the salvadoran population, or 4.88 million internet users, already use the internet, with an annual growth of 7.7%. Furthermore, more than 70% of local SMEs use WhatsApp Business, and there is a growing use of AI for customer service and sales.
Despite these advances, 92% of companies are in digital transition, although only 4% have reached maturity. Sectors such as fintech, retail, and services lead this maturity. There is a need to improve connectivity and specialized training to accelerate the transformation.
The country is classified as an “Adoptor” in the ILIA 2024 Index, standing out in digitalization and inclusion, but still behind regional leaders such as Chile and Brazil. The salvadoran legal framework already encourages AI, which represents a solid foundation for its application and future development.
Globally, the AI market will reach US$540 billion in 2023, with projections of up to US$1.27 trillion by 2030. Generative AI is estimated at US$368 billion in 2023, with expectations of reaching US$1 trillion by 2031, demonstrating a compound annual growth of 19%-28%.
Sergio Dalence, CEO of Bridge4Digital LATAM, has highlighted El Salvador’s transformative potential as an emerging technology hub. His mission is to drive change and development in the country by providing expertise, fostering disruptive innovation, and maximizing its capacity for digital transformation.
