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Silvia Cuéllar, President of the Corporación de Exportadores de El Salvador (COEXPORT), highlighted in an interview the opportunities opening up for El Salvador through the new trade agreement signed with Bolivia, a market the association views as key to expanding the presence of salvadoran products in South America.
Cuéllar explained that, although a final formality is still pending for the agreement with Bolivia to come fully into effect, the country already represents a new market that salvadoran exporters should begin to explore. Consequently, COEXPORT is preparing training activities to explain to companies how to access this market and what opportunities they might find there.
Bolivia joins the search for new markets
The COEXPORT president noted that South America represents a region with potential for Salvadoran exporters and that the trade promotion strategy is not limited to Central American markets. The association is also working to ensure companies are aware of opportunities in other countries across the region.
In this context, Cuéllar indicated that they are coordinating efforts with Invest in El Salvador and the Ministry of Foreign Affairs to participate in international trade fairs and jointly showcase El Salvador’s export offerings.
Participation in these activities aims to make it easier for more companies to display their products in international markets and learn firsthand about available trade opportunities. According to Cuéllar, this coordinated effort will allow the country’s export offerings to be presented collectively.
In addition to fairs in Central America, COEXPORT plans to participate in trade activities targeting other markets, including South American countries. For the association, this geographic expansion is part of the drive to find new destinations for Salvadoran products.
Opportunities for exporting and importing
Cuéllar noted that the trade relationship with South America should not be viewed solely in terms of the potential to sell Salvadoran products in those markets. There is also an opportunity for companies to learn about the goods and inputs they can acquire in those countries.
The president of COEXPORT noted that El Salvador needs to source various products and inputs for manufacturing and subsequent export; therefore, trade can create opportunities both for exports and for accessing supplies essential to production.
Against this backdrop, the new trade agreement with Bolivia aligns with COEXPORT’s strategy of helping salvadoran companies explore new markets and understand the conditions and opportunities they offer. The training sessions planned by the association aim specifically to provide information to business owners interested in entering these markets.
For COEXPORT, engaging with new markets and jointly promoting export offerings are key elements in expanding commercial opportunities for salvadoran companies. Bolivia thus represents one of the new destinations the association aims to connect with the export sector, even as it continues working to open and promote opportunities in other South American markets.
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