A. M. The Comisión Nacional de la Micro y Pequeña Empresa (CONAMYPE), in conjunction with the Fondo Especial de los Recursos Provenientes de la Privatización de ANTEL (FANTEL), successfully closed the Diploma in Market Analysis, benefiting 100 micro and small enterprises (MSEs) from different economic sectors. This initiative is part of the business strengthening strategy that seeks to boost the Salvadoran economy through knowledge and intelligent decision making.
During the virtual training, entrepreneurs from the commerce, technology, food, tourism, and agribusiness sectors, among others, acquired key tools for interpreting market behavior, analyzing data, and formulating effective business strategies. This type of training enhances the competitiveness of MSEs, enabling them to innovate, identify opportunities and respond with greater agility to the demands of the current economic environment.
The content of the diploma course addressed fundamental topics such as types of market research (product, price, packaging, distribution), research methodologies, use of digital tools and analysis of consumer behavior. These competencies strengthen the entrepreneurial capacity of those who, from their communities, contribute to national economic development.
Thanks to this effort, entrepreneurs now have practical skills to design more solid and sustainable business models, optimizing their decisions based on real data. The improvement in the commercial management of MSEs translates into greater generation of employment, income and added value in their respective localities.
With this type of initiative, CONAMYPE reaffirms its role as an engine of inclusive economic growth, promoting an entrepreneurial ecosystem where innovation and knowledge become key levers for the economic reactivation of El Salvador.
