A. M. 
In El Salvador, where only a minority of companies are betting on artificial intelligence (AI), Qudox, a leader in growth marketing, marks a milestone. The company has finked an agreement with Elaniin, a benchmark in technology, to implement DataSphere, an advanced data analytics platform designed to turn information complexity into strategic opportunities.
The complexity in data analysis lies in the immense amount of information generated daily, which grows exponentially and comes from multiple platforms such as social networks, advertising platforms and CRM systems. The ability to integrate, process and understand this data is essential to making informed decisions in a competitive environment.
“DataSphere not only centralizes data, but transforms it into actionable tools for strategic decision making. It is the key to turning complexity into measurable opportunities”,Vladimir Contreras, Director of AI and Data, Elaniin.
A new standard in marketing
“AI is not the future, it is the present. With DataSphere, we transform how our brands connect with their consumers, optimizing strategies and maximizing commercial results”,said Rodolfo Salazar, CEO of Qudox.
DataSphere enables Qudox to:
Centralize data from diverse sources in a single, accessible system.
Process information in real time, improving decision accuracy.
Optimize advertising budgets, maximizing the impact of each investment.
This step positions Qudox as a pioneer in the region, using AI to optimize advertising campaigns and generate tangible commercial results for its brands. Initially, this technology will be used for advertising campaigns, but it has the potential to transform the company’s entire strategic operation, raising marketing standards in the region.
Driving business innovation
Qudox joins fintech startups such as n1co and DiiMO, which this year also adopted DataSphere to innovate in financial inclusion and advanced technological services. These companies are leading the technological transformation in El Salvador, consolidating an ecosystem that demonstrates the potential of technology to drive business.
A clear message for the future
While 90% of Fortune 500 companies are increasing their investment in AI, in El Salvador only a minority are prepared to take advantage of this opportunity (McKinsey, 2023; State of Digital 2024).
With the implementation of DataSphere in the first marketing company in El Salvador, Qudox and Elaniin send a strong message: the adoption of advanced technology is not a luxury, it is a necessity to compete and grow.
“Marketing is more than connecting brands with consumers; it is an engine for economic growth. This technology ensures that our brands achieve sustainable and measurable results in an increasingly competitive marketplace”, concluded Salazar.
