Monday, 16 May 2022 02:21

Banco Promerica trains leading executives in the region with the ADN PYME Training Program

Written by Evelyn Alas

Grupo Promerica reaffirms its mission to promote a banking system that develops relationships in the communities where it operates, through the ADN PYME Training Program, aimed at the team of SME leaders and executives in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic and Ecuador, countries where the Group has presence.

This program was created to train and empower more than 160 SME executives of Grupo Promerica, in order to develop skills to comprehensively serve companies in this segment.

Grupo Promerica's permanent commitment to promote relationship banking and to offer solutions that help people face challenges and maximize opportunities, is manifested through different actions and initiatives, and on this occasion, it translates into the learning of one of the most powerful teams in the organization.

Through relationship banking, our clients are placed at the center of the strategy and become the protagonists of the intelligent conversation, the central focus of the ADN PYME Regional Training Program", said Ramiro Ortiz Gurdian, CEO of Grupo Promenica.

Additionally, the Group's SME clients enriched their knowledge through the conference "The power of powerful negotiations creates powerful business", given by international speaker Karen Montalva, whose objective was to explore conversational intelligence to generate and close more business.

"We firmly believe that the result of this ongoing program will allow not only developing our employees but also the SME companies that are part of our communities", said Ramiro Ortiz Gurdian.