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Paul Steiner, president of the Comisión Nacional de la Micro y Pequeña Empresa (CONAMYPE), announced the arrival of the first shipment of salvadoran whiskey to the United States, noting that a large portion of the inventory is already practically sold out.
The announcement was made via social media, where Steiner acknowledged the work of Casa Comercializadora 39, located in Maryland and led by Rod Landaverde, as well as the achievement of Lux Generación, the brand responsible for producing the salvadoran whiskey.
“It’s here! The first shipment of salvadoran Whiskey has arrived in the USA! And, the best part is, almost the entire inventory is already sold out!”, Steiner said.
This export marks a new step for salvadoran products seeking to gain a foothold in international markets, especially in the United States, where there is a significant salvadoran community interested in products made in the country.
Steiner also highlighted the support provided by CONAMYPE throughout this process, emphasizing the importance of promoting initiatives that allow national entrepreneurs and producers to take their brands to new markets.
The arrival of this product in the United States also represents an opportunity to give greater visibility to salvadoran offerings within the beverage and specialty products sector.
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