Most productions are small or medium-sized, making it difficult to make large investments of time and resources in the incorporation and assimilation of new technologies.

In addition, in many rural areas there are connectivity problems and considering that connectivity is the backbone of most of the technologies used in precision agriculture, demand is not exactly high.

Another obstacle is the lack of knowledge of which technologies are most appropriate depending on the area or production involved.

The IDB consulted 500 brazilian farmers about digital technologies in agriculture.

Although 84% already use at least one digital technology of some kind for higher productivity, only about one-fifth of farmers use more complex digital platforms and management software or satellite imagery.

Nonetheless, 95% of respondents expressed a strong interest in furthering their use of new technologies, a sign of the growing prominence of innovation in agriculture.

While there is ample room for new investments, the region's agri-technology market was valued at US$1.21 billion in 2021. By 2026, this figure is expected to double to US$2.13 billion.

Translated by: A.M