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Coffee from El Salvador took center stage in Rome, Italy, during the Foro de Inversión Iniciativa Mano de la Mano 2026, where international attendees participated in tastings to discover the quality, aromas, and flavors of the nation’s coffee beans. The event served to promote the country’s signature varieties and showcase the potential of the Salvadoran coffee sector to attract investment and expand its presence in international markets.
The tastings took place on october 14 and 15 at the headquarters of the Food and Agriculture Organization of the United Nations (FAO), as part of the World Food Forum. This gathering brings together governments, investors, and international partners to advance initiatives focused on transforming agrifood systems and creating opportunities for cooperation.
During the event, visitors were introduced to varieties such as Pacamara and Bourbon, both highly regarded in the specialty coffee market. The experience provided a platform to showcase the unique characteristics of salvadoran coffee to potential buyers and investors seeking high-quality products with a distinct identity.
Beyond the tastings, the initiative highlighted the work of coffee-farming families and the sector’s ongoing efforts to improve production processes. Under the “Café de El Salvador” brand, the country is promoting its varieties and working to strengthen its international reputation through innovation, the adoption of new technologies, and quality enhancement.
The value that salvadoran coffee can command was underscored by the Taza de la Excelencia 2026 auction, where participating coffees reached an average price of US$44.81. This result illustrates the commercial opportunities that arise when coffee stands out for its quality and unique attributes, a factor that can also help improve the incomes of coffee-producing families.
The Ministerio de Agricultura y Ganadería (MAG) and the Instituto Salvadoreño del Café, participated in the forum with the goal of promoting investment opportunities to revitalize and strengthen the salvadoran coffee sector. Areas of interest include the restoration of coffee-growing areas, the implementation of agroforestry systems, climate change adaptation, and the strengthening of processing capabilities within cooperatives.
The initiative also seeks to establish partnerships that facilitate resource mobilization to develop production that is more competitive, sustainable, and resilient. In this endeavor, El Salvador is supported by strategic partners such as the FAO, the Inter-American Development Bank (IDB), and the Italian Cooperation, whose involvement can help drive agrifood development initiatives.
Through these activities in Rome, El Salvador aims to leverage international platforms to position its coffee as a high-quality product and attract investment to strengthen the production chain. Promoting its coffee varieties and seeking new partnerships are part of efforts to open commercial opportunities, enhance sector competitiveness, and generate greater benefits for coffee-farming families.
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