A. M. 
The Instituto Salvadoreño de Turismo (ISTU) reported revenues of over US$1 billion in foreign exchange generated by international tourists through november 2024. According to ISTU president, Eny Aguiñada, the country has received 3.5 million international visitors so far this year, reaching 93% of the proposed goal of 3.8 million tourists by the end of the year. These results reflect the positive impact of the strategies implemented to position El Salvador as an attractive tourist destination in the region.
For the period between december 21, 2024 and january 2, 2025, the ISTU forecasts the arrival of 125,000 international visitors, who would bring in approximately US$125 million in foreign exchange. This flow of tourists coincides with the end-of-year festivities, a key moment for salvadoran tourism. In addition, domestic tourism is expected to grow with a projected 1.2 million visits to parks, public beaches, and tourist sites, an increase of 5% over the previous year.
The growth of tourism not only benefits the private sector, but also boosts local economies in communities that depend on tourism. The official stressed the importance of continuing to improve tourism infrastructure and promote unique experiences that motivate visitors to return. “We are working to close the year with historic results in the sector”, Aguiñada assured.
The increase in international tourist arrivals is linked to the success of promotional campaigns that highlight the country’s natural, cultural and gastronomic attractions. In addition, security and improved air connectivity have been determining factors in attracting more visitors. These actions have positioned El Salvador as a competitive destination in Central America.
The ISTU also works in strategic alliances to diversify the tourism offer, which includes cultural events and recreational activities in emblematic sites. With these initiatives, El Salvador not only seeks to exceed expectations by the end of 2024, but also to establish solid foundations for sustained tourism growth in the coming years.
