The main purpose of this event is to promote connectivity between experts and entrepreneurs in the tourism sector in a space where they could connect and share relevant information on trends and topics of interest.

The ConnectTour discussed the present and future challenges facing the tourism industry in El Salvador, with the aim of boosting its growth and promoting constant improvements in this key sector.

During the day, the following presentations were given: "A new international demand for ecological and sustainable tourism" and "En route to intelligent tourist destinations and revenue optimization".

The ConnectTour included 20-minute "Tour Advice" workshops, which were given by experts and addressed the following topics: cash flow management and cost estimation, formulation of investment projects, digital marketing for tourism and digital transformation of tourism.

"From the volunteerism of the guild we seek to benefit each of the productive sectors of the country with accurate and current information on new ways of doing business. This time, our Tourism Committee will share with you ideas on trends, sustainable practices, emerging technologies and strategies to strengthen the tourism industry in a global and constantly evolving environment", said Jorge Hasbún, president of Camarasal.

This event is supported by allied companies: Banco Promérica, Nico, Banco Agrícola, Leman's Agencia de Viajes, Movistar Empresas, Lizama Auditores and Publimovil.

The Cámara de Comercio e Industria de El Salvador is the most representative business association in El Salvador, with more than 107 years of permanently promoting and defending the free enterprise system, promoting national unity and business development with social responsibility.

Translated by: A.M