Thursday, 04 January 2024 05:17

El Salvador's Foreign Ministry bets on the internationalization of salvadoran liquor

Written by Denis Muñoz

With the purpose of diversifying and positioning the salvadoran exportable offer in important markets around the world, the Embassy of El Salvador in Türkiye held a liquor tasting event, in support of national companies in this industry.

This activity served as a platform for local producers to showcase the quality of their beverages, with a view to expanding their network of business contacts and to concrete new business opportunities with their proposals.

The attendees, including representatives of stores, importers and other traders of this product, tasted 100% salvadoran rum, produced by the Cihuatán and Guazapa brands.

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These business projects are betting decisively on the internationalization of the liquor made in our country, and have the support of the Ministry of Foreign Affairs and its Network of Embassies, Consulates and Economic Counseling Offices to open spaces.

Héctor Jaime, diplomat in Türkiye stated "This work is part of the economic diplomacy strategy promoted by the Ministry of Foreign Affairs to promote foreign sales of our products and services, as well as to contribute to the country's efforts in trade, business and investment".

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Translated by: A.M