Tuesday, 12 September 2023 03:53

Continental celebrates food festival to keep salvadoran gastronomic identity alive

Written by Leydin Sorto

The Continental brand organized its first national food festival called "Me Sabe a Sivar", at the Salamanca facilities in Nuevo Cuscatlán. The event was attended by entrepreneurs, journalists, influencers, brand consumers and the general public.

This brand, which generation after generation has been present in the kitchens and on the tables of countless salvadoran families, seeks to highlight the flavor of each dish making it a unique and unrepeatable experience, being, in addition, a brand made by salvadoran hands.

"With 50 years of presence in the salvadoran market, Continental invites us to feel proud of our colors, aromas, ingredients and dishes", said Héctor Cárcamo, Country Manager of Unilever in El Salvador.

Cárcamo said that "the purpose of the brand is to keep our identity alive through our flavors. Continental seeks to pay tribute to all the diversity of dishes and ingredients that are part of our cuisine and identity as salvadorans through our local flavors".

The festival included the participation of local food entrepreneurs with traditional recipes of the salvadoran culture, with the objective of contributing to the local culinary legacy for present and future generations.

Businesses such as El Basurero, Relajo, Mauritas, El Peche Cosme, Típicos Margoth, Don Carretón, Minutas Premium, Cienfuegos Bakery, The Coffee Cup, Productores Locales, Yuqueria de Juayúa and Panes Coyo participated. During the festival, there were activities such as: face painting, live music and workshops such as national beer tasting with Santo Coraje, chaparro masterclass with Charles Rosse, piscuchas workshop with Susana Diaz and antojitos masterclass with chefs Roberto Godoy and Mane Duke from Secretos de Cocina.

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"In Continental we want to keep the flavors, ingredients, recipes and traditions alive in the salvadoran culture, through the development of our first festival, we seek to expand the typical gastronomic spectrum of the country, to make it a factor of national and international pride, highlighting our identity and connecting with our roots", said Cárcamo.

"Me Sabe a Sivar" was a festival for all family members and focused on helping all salvadorans to remember their roots through food. It was a space, so that those entrepreneurs who are dedicated to selling typical foods of the country can be recognized by new audiences and have the opportunity to grow their businesses and bring together in one place all those typical dishes so representative of salvadoran gastronomy.

"We want salvadorans to rediscover their flavors, to love them and to inspire them as much as we have for 50 years we have reached every table and home in a sachet full of ingredients and spices of natural origin, so that together, through each of our local dishes, we preserve the flavor of our land", said Cárcamo.


Translated by: A.M