Redacción Dinero.com.sv 
Walmart in El Salvador reaffirms its commitment to sustainable development and the strengthening of local agriculture through concrete actions that directly benefit agricultural producers in the northern region of the country through its Tierra Fértil program.
As part of this initiative, Walmart continues promoting the growth and strengthening of national producers through infrastructure, technical support, and access to formal markets, thus helping guarantee the supply of fresh products for Salvadoran families.
Mario Guillén
Among the benefited producers is Mario Alberto Guillén, a farmer from Las Pilas, municipality of San Ignacio, Chalatenango, who has been a Walmart supplier for more than six years. Mario began making deliveries together with another producer; later, he decided to formalize his operation by investing in the construction of a small collection center to obtain his own supplier code and make direct deliveries.
He started by supplying lettuce with a volume of 20 boxes per shipment, twice a week. Over time, he diversified his production by incorporating new crops such as peppers, broccoli, and carrots, eventually reaching a portfolio of more than ten products, including strawberries, carrots, tomatoes, peppers, celery, different varieties of lettuce, spinach, radishes, cabbage, and green onions.
The growth of his operation has also generated a positive impact on the community. At the beginning, only two people worked in product preparation; today, he has more than 10 employees at the collection center and around 40 people working in the fields, directly benefiting the same number of families.
Six months after starting direct deliveries to Walmart, Mario managed to acquire his first truck and currently owns several transport units. In addition, three years ago he made a major investment to expand his collection center, which is now eight times larger than the original one.
As part of the Shared Value program, in 2023 a hydroponic strawberry production project was launched together with Mario, an initiative that continues to expand and reflects the commitment to sustainable agricultural innovation. Currently, he is also investing in irrigation systems and the construction of a well to strengthen his production capacity.
Celio Guillén
Another benefited producer is Celio Guillén, also from Las Pilas, Chalatenango, who became a direct Walmart supplier more than two years ago with the production of white and red onions.
As part of the support provided and as a beneficiary of Walmart’s Shared Value program, he invested in a 1,000 m² onion-drying greenhouse, infrastructure that is already operational and will help optimize storage conditions and guarantee a more stable supply throughout the year, especially during critical seasons.
This will allow him to improve his cultivation systems, reduce the impact of climate conditions, and ensure constant production year-round for the benefit of the producers, their families, and all Walmart customers.
Saúl Regalado
Likewise, Walmart works closely with Saúl Regalado, a farmer with more than 20 years as a direct potato supplier for the company. Saúl, also from Las Pilas canton, has diversified his production by incorporating Hass avocados and cabbage, consolidating himself as an agricultural leader in the area.
His entrepreneurial vision led him to develop the family brand “Verduras Regalado,” a project in which his children and other relatives participate both in the production and commercialization of vegetables. Currently, he generates direct employment for more than 30 people in the community.
Walmart firmly believes in the potential of Salvadoran producers and in the importance of building sustainable supply chains. Through Tierra Fértil, the company seeks to generate real growth opportunities, technical support, and access to formal markets for farmers.
All the benefited farmers are part of the Tierra Fértil program, a Walmart initiative focused on strengthening the productive capacities of small agricultural suppliers through training, technical assistance, and infrastructure donations.
During 2025, Walmart worked with more than 44 agricultural suppliers, benefiting more than 1,500 Salvadoran families. With initiatives such as Tierra Fértil, the company continues promoting responsible agricultural practices, driving sustainable economic development, and strengthening the communities where it operates.
