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The family business, led by Elsa Sosa, is transforming its business model and projecting growth in the Salvadoran dairy sector.
Lácteos SOAVI, a family business in El Salvador, has evolved from a traditional wholesale raw milk sales model to an operation based on the production of dairy products and direct sales to consumers.
After nearly two decades dedicated to milk production, the company made a strategic shift in april 2024 by beginning to process its own raw materials, allowing it to diversify its offerings and strengthen its presence in the local market.
A turning point in the business model
The change marked a turning point. For years, the business operated without a clear strategy for costs, pricing, or positioning, focusing solely on wholesale sales.
With the decision to process its own products, the company began building a brand and connecting directly with the end consumer, opening two stores in Atiquizaya and Santa Ana.
Business training for strategic growth
In this process, the family partnered with the Escuela LID, a program that offers business mentoring, peer learning, and methodologies based on real-world case studies.
This support allowed the company to better understand its cost structure, define prices, and make more strategic decisions.
“Before, we sold without knowing what was best for us. Now we have the clarity to grow”, explained Elsa Sosa.
Family business: Challenges and opportunities
Growth also meant facing the challenges inherent in a family business, where decisions can be influenced by personal dynamics.
However, the training process helped transform those dynamics into more structured and business-focused decisions.
Currently, Lácteos SOAVI generates more than 30 jobs outside the family and five within the family.
A commitment to sustainability
The company has also incorporated sustainable practices, such as the use of organic fertilizer produced from livestock and the cultivation of its own feed.
In addition, the implementation of solar energy has allowed for a reduction of approximately 30% in electricity consumption, improving operational efficiency.
Expansion plans in El Salvador
Among its next steps, Lácteos SOAVI plans to open a third store with distribution capacity and expand its coverage to new areas of the country.
This growth reflects the potential of the dairy sector in El Salvador and how family businesses can evolve toward more sustainable, strategic, and competitive models.
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