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BAC has reached 4 million active digital customers in Central America, an achievement that represents nearly 70% of its total customer base, which currently stands at 6 million. This milestone reflects the trust that millions of people have placed in the bank to manage their financial lives through digital channels.
Currently, 95% of the bank’s transactions are conducted through digital channels, demonstrating a structural shift in how people interact with financial services and the significant commitment to digitalization that BAC has made.
“This growth is, above all, a sign of trust. Every day, millions of people choose online and mobile banking to manage their money, make payments, transfer funds, and make important financial decisions. That trust compels us to continue developing a simple, secure, and user-friendly digital experience that supports our customers”, said Rodolfo Tabash, President and CEO of BAC.
Progress in digitalization is made possible by a strategy focused on active listening and continuous improvement. BAC consistently gathers customer feedback through surveys integrated into its digital channels, allowing it to prioritize improvements and develop solutions aligned with real needs. This closeness to users drives the constant evolution of Online Banking and Mobile Banking and lays the groundwork for continued innovation with a clear vision of the future.
This milestone reflects the bank’s growth and its regional leadership in innovation, security, and data protection. Through a strategy based on real-time risk models, robust authentication, biometric technologies, and privacy and data protection principles, the bank safeguards its customers’ identities, information, and transactions, strengthening trust and ensuring a secure, reliable, and simple digital experience aligned with the highest international standards in the financial sector.
As a result of this approach, BAC has introduced new digital services and features, including international transfers and greater transparency and detail in credit card statements, developed based on customer feedback.
With this vision in mind, the bank is preparing to give its digital ecosystem a new boost. “Looking ahead, we are strengthening our platforms for our current digital customers—and for those who continue to join us—reaffirming our commitment to reimagining banking and driving prosperity through people-centered solutions”, Tabash concluded.
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