The digital survey conducted during the period from april 29 to may 5, 2022, has a universe of 681 consumers surveyed, of which 62% are women, and 38% men. The president of the Defensoría del Consumidor, Ricardo Salazar, when revealing the results of the survey said that 81% of salvadorans will celebrate Mother's Day and will celebrate it with a meal at home (59%).
Defensoría del Consumidor
In a date of high consumption as Mother's Day, consumers reveal among others the following preferences and consumption habits: 47% choose as a gift for mom a cake, roses (34%), clothing (33%), cash (27%), lotions and creams (24) and footwear (22%), and an outing to a restaurant (21%).
Defensoría del Consumidor
Seven out of ten (69%) salvadorans shop in shopping malls, 16% in department stores, 14% in supermarkets, and 14% in markets; 45% shop in e-commerce, 26% in online stores, 16X shop in social networks, and 3% in apps.
Defensoría del Consumidor
45% of salvadorans expect to spend more than US$30 and less than US$60, 25% less than US$30, 16X more than US$60 and less than US$90, and 14% more than US$90.
Seven out of ten consumers (69%) will make their purchases in cash and 30% will pay with credit and debit cards.
The President of the Defensoría del Consumidor, Ricardo Salazar said that for tomorrow on Mother's Day in case of non-compliance with offers or promotions or abuses, the population can make their complaints to the Defensoría del Consumidorthrough telephone 910 or WhatsApp 7844-1482.