Here are some tips to achieve it:

1. Digital Marketing: use social networks, blogs and email marketing. These tools are more affordable and can reach a large audience. Publish relevant and attractive content for your target audience.

2. Partnerships and Alliances: form alliances with other businesses that complement yours. This can help expand your reach without incurring large costs.

3. Referral programs: offer incentives to your current customers to recommend your business to others. Referrals can be a very effective and economical way to attract new customers.

4. Resource optimization: review and optimize your internal processes to reduce costs and improve efficiency. Use project management and automation tools to save time and money.

5. Market research: conduct market research to better understand your customers' needs and preferences. This will allow you to focus your efforts on the areas with the greatest growth potential.

6. Continuous training: invest in the training and skills development of your team. A well-trained staff can improve productivity and contribute new ideas for business growth.

7. Negotiate with suppliers: negotiate better terms with your suppliers or look for cheaper alternatives. This can significantly reduce your operating costs.

Implementing these tips can help you expand your business without the need for a large initial investment, making the most of the resources you already have at your disposal.

Translated by: A.M