Banco CUSCATLAN organized the SME Digital Transformation Week as part of its support for the growth of entrepreneurs and the local economy. This activity promises to provide tools to small and medium-sized enterprises to be at the forefront of the digital world, through the use of new technologies.

"The idea is to talk about the fact that innovation is not only for large companies, but also for small and medium-sized entrepreneurs. With this activity we seek that SMEs can integrate into the digital world and subsequently have effective results in their businesses",said Memo Muñoz, one of the speakers.

These tools will make it easier for entrepreneurs to join the world of innovation and digitalization in order to increase the efficiency and productivity of their companies. Some of the topics address issues of innovation and empowerment of SMEs, agility for business owner, and agility marketing for products.

The event will take place from monday, june 21 to friday, june 25, and as part of the activity there will be presentations led by five international spokespersons related to the subject, among them: Juan Pablo Barboza, from Argentina; Memo Muñoz, Vanessa Amaya and Leslie Donis, from Mexico; Juliana Ceballos, from Colombia; and Heidi Castillo, from Peru.

"As Banco CUSCATLAN we are pleased to organize this activity, in which we hope that our entrepreneurs can acquire knowledge about innovation, and thus incorporate their companies into the digital world", said Santiago Díaz, manager of the SME segment of Banco CUSCATLAN.