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El Salvador continues to attract private investment to the tourism and hotel sector. This thursday, authorities laid the first stone of the Holiday Inn Express San Miguel, a project with an investment of approximately US$14 million that aims to strengthen lodging options in the eastern part of the country.
The event was led by the president of the Instituto Salvadoreño de Turismo (ISTU), Eny Aguiñada, who emphasized that the hotel’s construction represents a show of confidence in the country and a commitment to the economic development of eastern El Salvador.
“Today we are gathered for a very special moment: the laying of the first stone of a project that represents confidence, vision, and a firm commitment to the development of our country and eastern El Salvador”, the official stated during the event.
Aguiñada noted that President Nayib Bukele’s administration supports these types of investments because they generate new economic opportunities, boost local commerce, and contribute to job creation.
The project is being developed by Salvador Hotel Corporation (SHC), a company that also announced new expansion plans in the country. Its president, José María Serra, reported that the company plans to invest approximately US$50 million in three hotels in El Salvador, starting with the San Miguel complex.
“We expect to finish in the first quarter of 2027 and open our doors to the world”, said Serra, who also emphasized that the current conditions in the country inspire confidence for investment.
Also participating in the event was Alex Mai, Regional Vice President of Development for Holiday Inn Express/IHG Hotels & Resorts, who affirmed that El Salvador has become a strategic market for the hotel chain, not only in Central America but also internationally.
The new Holiday Inn Express San Miguel will feature 96 rooms distributed across four floors and will have a modern and cutting-edge design. It will also offer more than 38,000 square meters of leasable area.
According to project representatives, the hotel will cater to both business executives and families seeking accommodation with international standards and affordable prices.
With this new investment, authorities hope to strengthen tourism and economic growth in the eastern region, considered one of the areas with the greatest development potential in the country.
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