And with a team of more than 10,000 employees, it is also present in Guatemala, the United States, Mexico (Tapachula), Honduras, Ecuador, and Europe. It is one of the most relevant and beloved brands of CMI Alimentos, one of the two business groupings of Corporación Multi Inversiones (CMI), together with CMI Capital.

As part of its ongoing commitment to innovation, the history of Pollo Campero marks more than 53 years of surprising consumers with unique experiences that transcend generations, uniting families around its flavor.

The new Pollo Campero experience

Throughout its history, Campero has evolved in its image, service model, service channels and menu, with the purpose of inspiring each of the people they serve with the joy that characterizes them. “Our new positioning brings a comprehensive change and evolution, guided by our purpose to inspire each person we serve through our amazing warmth and unforgettable flavors”, commented Rodrigo del Cid, Marketing director of Restaurants and Retail.

Pollo Campero remains true to its values and positioning, emphasizing the connection with its consumers by presenting a unique and captivating experience, where flavors, cultural traditions, the value of sharing and future trends coexist. One of the most important changes in the brand is in its logo, which has evolved to proudly reflect its history of ¡Vive a Todo Sabor!

Changes that leave their mark

Campero has demonstrated for years, its commitment to the planet and the geographies where it has a presence. On this occasion, it shares its sustainability pillar called “Changes that leave a footprint”. This is a set of initiatives aimed at reducing environmental impact and raising awareness about the importance of caring for the planet.

Since its inception, Campero has used reusable tableware in its restaurants and, in recent years, has implemented the use of environmentally friendly packaging as part of its eco-friendly initiatives.

An experience full of flavor and warmth

Always faithful to the traditional flavor of tender, juicy and crispy fried chicken that characterizes them, but eager to deliver more, Pollo Campero is proud to maintain a dynamic menu with innovative and seasonal products with a flavor for every taste. For those who enjoy a full hand and start their day with a refill of joy, they can now enjoy delicious chilaquiles for breakfast, lunch, and dinner. And, for the cherada, now also offers the Combo Mix, the Mix Campero and its delicious Pizza Campero Full Todo, perfect for sharing.

The new Pollo Campero experience not only speaks of its evolution in products and image, but also maintains the passion for service that characterizes it and allows it to share unforgettable experiences full of flavor. No matter which restaurant is visited, or by which means the order is placed, this brand is committed to share flavors that make you feel good, and that are prepared with dedication.  This dedication to the passion of serving comes from a base of more than 10,000 employees, who work with passion, dedication and joy every day.

The new Pollo Campero experience not only speaks of its evolution in products and image, but also maintains the passion for service that characterizes it and allows it to share unforgettable experiences full of flavor. No matter which restaurant is visited, or by which means the order is placed, this brand is committed to share flavors that make you feel good, and that are prepared with dedication.  This dedication to the passion of serving comes from a base of more than 10,000 employees, who work every day with passion, dedication and joy.

Rodolfo Lambour, senior director of Operations for Pollo Campero, shares: “One of our most important pillars are our employees, all those passionate people that make up the great Campero family, who every day serve with warmth, happiness and full of life. At Campero we are always ready to receive you, we are prepared with dedication, from our family, for yours”.

Service channels

Pollo Campero has an omnichannel strategy that allows it to serve its consumers in the best way, evolving all its protocols in restaurants to ensure faster service and payment options. In addition to being able to place home orders through 2273-6000, the Campero Web, the App, WhatsApp or third-party platforms such as Uber Eats or Pedidos Ya, from now on, in selected restaurants, diners will be able to order at their table from the App, for those who want an agile but equally personalized service. 

Likewise, for those looking for practicality with a Campero on their way through self-service, restaurants have implemented the taking of orders from employees in line to meet the high demand at peak hours, thus streamlining the flow of attention so that all consumers get their food as quickly as possible. Some restaurants have even implemented two lanes to deliver a better experience and share improvements in technology to make home deliveries in less time with the same quality as always.

New image and infrastructure in restaurants

All the improvements and innovations in branding, service model, menu and service channels now live in the Campero restaurant in Ramblas Santa Tecla, with a renewed image and experience. In this way, the new image of the restaurants is presented to Salvadorans and, on this model, the new Campero will be developed. The new experience maintains the essence of the brand with Pollito, its iconic character, who continues to welcome consumers, now with more energy and presence in each of them.

This new restaurant concept features warm lighting, comfortable chairs, and armchairs to make customers feel at home, and movable tables, which can be adjusted according to the needs of the groups that visit them. The new Pollo Campero experience proudly celebrates the brand's history of striving for authenticity, being ambassadors of evolution, acting with passion and embracing everyone as family in a year that is full of flavor and celebrating important milestones such as the recent opening of the 100th restaurant in the United States.

Translated by: A.M