One success story is the family SME Denim Industries, which began by selling clothing supplies and later created its own DNM brand of jeans for men, women and children, which it distributes in Walmart stores.

The relationship with the company began in 2016 with a first delivery of 500 units of men's clothing for Walmart format stores in El Salvador.

The products are currently available in Walmart format stores in El Salvador, Guatemala, and Costa Rica, in the men's, women's, and children's departments, delivering a mix of the 3 divisions of approximately 2,000 units in El Salvador alone and 6,000 at the regional level.

Denim Industries employs 60 people, mostly women, and its medium-term objective is to export its product to countries such as Honduras and Nicaragua, as well as to expand as a complete brand in jeans and shirts.

“Hard work and effort are two essential tools for growing in the SME market, in addition to providing a quality product for customers”, said Rubén Cerén, commercial director of Denim Industries.

The SME has been able to position itself in its category thanks to the opportunity it has had under the Una Mano para Crecer program, which has provided advice and training to meet the company's needs.

Part of Walmart's vision is to support small and medium-sized companies through the purchase of their products, in addition to providing its customers with a variety and quality of products made by local companies.

Translated by: A.M