With this expansion, it plans to grow in points of sale and the priority is to expand and consolidate operations in El Salvador and Panama, and then export this model to other countries in Central America, where it already has permission to operate.

"Our expansion plan is extremely aggressive, just for the first quarter, we had the opening of eight stores in the metropolitan area of San Salvador, which begins the expansion plan of more than 20 stores for El Salvador, in 2023. Meanwhile, for the panamanian market, where we have been investing in the business area for more than six years, we plan to open the first 10 stores in strategic locations in Panama City, with which we will bring to the Panamanian market a new value proposition, with innovation and convenient solutions always on the road and through the leading delivery apps", said the regional marketing manager, Rocio Rivas.

For the salvadoran case, Road Market seeks to consolidate its operation nationwide, since the brand has been in the market for about 20 years, leading the chain of convenience stores with the widest assortment of products, liquors, gourmet products, groceries, food, fruits and vegetables, basic grains, cleaning supplies, baby care items, remittance collection, payment of utility bills, among others. Everything convenient in a convenience center.

"This year, we aim to be close to our customers to provide needs, quickly; apart from consolidating ourselves as the one-stop store, the one we always have, by meeting, conveniently, on the road", assured Rocio Rivas.

In addition, there will be a new food portfolio that will cause a sensation. For example, the hot dog menu has been renewed with the new Hot Road, which is part of Road Market's large portfolio of products and services.

According to Rivas, "behind this innovation we have created great alliances with brands such as Bimbo, which provides us with the best bread, undoubtedly the most suitable for this rich combination, and ZENU with its Frank's style sausage that makes every bite an explosion of flavor. And, of course, combining these flavors with the Lays brand has made Hot Road an unbeatable dish".

In addition, the store is still committed to being a 360-degree store, where customers can enjoy everything from a typical breakfast to their favorite snacks and a delicious Hot Road dinner, in addition to finding the liquors, beers and snacks they crave for those gatherings with friends.

The public will be able to find discounts in the store and on their orders, through applications such as Pedidos YA and Uber Eats; this, in addition to discounts with cards such as Visa, Mastercard and others.

"We invite them to be aware of the social networks Instagram and Facebook, as well as roadmarketsv to find out about each of these offers and promotions", said Rocio Rivas.

Translated by: A.M