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The district of Apopa is preparing to welcome one of the largest real estate projects in western San Salvador, following the announcement by Blend Capital, part of the Distribuidora Salvadoreña (Disal) group, of an initial US$40 million investment for the development of the “Paseo Vivo” complex. This mixed-use urban development will combine residential, commercial, and service areas.
The project will be developed on a 15-acre site and is part of the strategy to consolidate western San Salvador as one of the country’s main logistics, commercial, and residential hubs.
The executive director of COAMSS/OPAMSS, Luis Rodríguez, emphasized that this Guatemalan capital investment represents a new paradigm for real estate development in El Salvador, moving beyond traditional models to promote modern, integrated, and resilient projects.
He explained that Paseo Vivo aims to foster a more efficient city model where people can live, work, shop, and access services in the same space, reducing commutes and strengthening urban connectivity.
Rodríguez noted that the project has institutional support due to its impact on the economic and urban development of San Salvador Oeste and the district of Apopa.
Construction will be carried out in three phases. The first phase includes a shopping center with an estimated completion time of 18 months. This will be followed by the construction of 67 homes, and finally, two 10-story apartment towers.
The planned homes will have an area of 95 square meters, three bedrooms, one bathroom, and parking, with approximate prices of US$155,000.
As for the apartments, the project will be geared primarily toward young professionals, couples, and small families. Options will include studio apartments of 51 square meters, studio units, and apartments with a master suite, as well as two-bedroom models of approximately 59 square meters.
Apartment prices will start at US$125,000.
Álvaro Barraza, the project director, explained that one of Paseo Vivo’s main attractions will be its commercial component, designed to allow residents to access restaurants, shops, and services without having to travel to the main streets of Apopa, an area currently experiencing heavy traffic.
The urban development proposal aims to create an integrated and functional community where residents can meet most of their daily needs within the complex itself.
Harald Jensen Botrán, president of Blend Capital, announced that the groundbreaking ceremony is scheduled for next june, marking the formal start of construction.
The project will also have a significant impact on job creation. During the construction phase, approximately 500 direct jobs are expected to be created, while upon completion, it will generate around 200 permanent positions related to commerce, services, and administration.
Grupo Disal highlighted that Paseo Vivo will be its first real estate project in El Salvador, after more than 40 years of operations in the country focused on food and beverage distribution.
The company currently generates more than 700 jobs in El Salvador and is now looking to expand its presence through investments in new economic sectors.
The company also announced plans to invest approximately US$170 million more over the next ten years in various projects, including a hotel on the salvadoran coast, the acquisition of a food distribution company, and other business ventures.
With this development, Apopa continues to position itself as one of the fastest-growing urban and commercial areas in the country, driven by new private investments, improved connectivity, and residential expansion.
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